Displaying 1 of 1 2019 Title: From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings. Format: Book Author: Sichol, Lowey Bundy, author. Publisher, Date: Boston : Houghton Mifflin Harcourt, [2019] ©2019 Copyright: ©2019 Description: 99 pages : illustrations ; 21 cm. Summary: Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book! Audience Note: Ages 10-012. Grades 4-6. Series: Sichol, Lowey Bundy. From an idea to. Subjects: Disney, Walt, 1901-1966 -- Juvenile literature. Walt Disney Company -- History -- Juvenile literature. Branding (Marketing) -- Juvenile literature. Other Author: Jennings, C. S., illustrator. Other title: Subtitle from cover: How imagination built a world of magic Notes: Includes bibliographical references (pages 98-99). Contents: Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later. LCCN: 2018032034 ISBN: 9781328453600 (hardcover) 132845360X (hardcover) 9781328453617 (paperback) 1328453618 (paperback) 9781536453089 (library binding) 1536453080 (library binding) 9781549075094 (FollettBound) 1549075098 (FollettBound) 9780876174807 (Penworthy) Other Number: 1060594644 Control Number: 3709320 Total Owned in SHARE 18 # Available: 18 Current Holds: 0 # Local items: 1 # Local items in: 1 Course Reserves: 0 Request It Add to My List Share Expand All | Collapse All Available? Map It Suggestions and more Large Cover Image Librarian's View Displaying 1 of 1
