"To sell more furniture for Schweig Engel, Mike Stein made crazy TV commercials. To protest racial inequality in the construction of the Gateway Arch, Percy Green and a friend climbed a ladder 125 feet up the side of the unfinished monument. When a German immigrant bought a local baseball team, he used a scantily clad band and a Wild West Show to draw fans. Welcome to a world of mavericks, outcasts, innovators, eccentrics, and other unforgettables who defy convention. This book highlights the people who've worked overtime to make sure that St. Louis could never be boring."--Provided by publisher.
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