Format:
Book
Author:
Godin, Seth, author.
Title:
This is marketing / Seth Godin.
Publisher, Date:
New York : Portfolio/Penguin, [2018]
©2018
Description:
xvi, 267 pages : illustrations, charts ; 19 cm
Summary:
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
Subjects:
Marketing.
Consumer behavior.
Economics.
Notes:
Includes bibliographical references (pages 253-256) and index.
LCCN:
2018041567
ISBN:
9780525540830 (hardcover)
0525540830 (hardcover)
9780525540830 : HRD
0525540830 : HRD
Other Number:
1050456431
System Availability:
14
Current Holds:
0
Control Number:
3649196
Call Number:
658.8
Course Reserves:
0
# System items in:
13