Title:
The impact equation : are you making things happen or just making noise?
Format:
Book
Author:
Title:
Publisher, Date:
New York : Portfolio/Penguin, 2012.
Publication Year:
2012
Description:
xiv, 271 p. : ill. ; 24 cm.
Summary:
Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.
Subjects:
Other Author:
Notes:
Includes index.
Contents:
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
LCCN:
2012027307
ISBN:
9781591844907
1591844908
Other Number:
798500205
System Availability:
3
Current Holds:
0
Control Number:
2306711
Course Reserves:
0
# System items in:
3
Available?
Map It
Large Cover Image
Librarian's View
Book
2012

Add to My List